Build the behaviorsyour startup needs to scale.
Most startups do not fail because of strategy. They fail because the habits that built the company do not survive the next 50 hires. IBDA turns vague culture goals into a Behavior OS — clear behaviors your team can repeat when work gets messy.
Built with founders scaling from 10 to 100.
Most tools ask, “How does your team feel?”
IBDA asks, “What does your team need to do differently?”
Then it helps you build the system that makes that behavior easier.
The Real Problem
You shipped the product.
But the habits stopped scaling.
The first 10 hires felt magical. By hire 30, decisions slow down. Meetings get heavier. Feedback gets softer. The founder becomes the bottleneck.
It is not always a people problem. It is usually a behavior system problem.
It is not your team.
It is the system around the behavior.The team grew. The habits did not.
Our Flagship Product
The IBDA Behavior OS.
The behavior system builder for startup culture.
Culture is the outcome. Behavior is the unit. The system is the product — four modules that turn a vague goal into a habit your team repeats.
Behavior Finder
Find the real behavior
Turn vague goals like "more ownership" into visible actions you can point at.
Behavior Diagnosis
Find what blocks it
Check motivation, ease, prompts, trust, skill, and system friction to see why it is not happening.
Behavior Recipe
Design the system
Create the rituals, scripts, prompts, founder moves, and manager habits around the behavior.
Behavior Sprint
Test, then scale
Run a 7–14 day experiment. Track practice, blockers, and progress before rolling it out.
How It Works
Find. Diagnose. Design. Test. Scale.
Find
Start with the outcome. Find the behavior that actually matters.
Diagnose
See why the behavior is not happening now. Is it unclear, too hard, unsafe, unsupported, or missing a prompt?
Design
Build a simple behavior recipe: moment, prompt, script, ritual, owner, and success signal.
Test
Try it small for 7–14 days. No big rollout. No fake transformation.
Scale
Keep what works. Adjust what does not. Turn the behavior into a repeatable team habit.
Who It's For
Built for the people changing how teams work.
Founders (Seed → Series B)
Turn the behaviors that got you here into a system — before the next 50 hires dilute them.
Accelerators & VCs
Run behavior sprints across your portfolio. Spot the habits that stall a company before the numbers do.
People & Talent Leaders
Replace annual surveys with small, tested practices your team actually repeats every week.
Start with what you want your team to do.
Join the early access cohort and build your first behavior system with us.
No spam. Invite-only beta opens Q3.